Kathy Keenan

Partial List of Published Work

Take the Journalist’s Point of View for a Successful Pitch Public Elations, Vol. 4, No. 1, 1998
Corporate Identity: Don’t Sweat the Small Stuff Copy Magazine, Mar. 1998
Surprising Tips on How to Get Better Press Tradeshow Week, Jan. 5, 1998
Communications: Catalyst for Change Across the Corporation Copy Magazine, Jan. 1998
Pointers on Creating Websites to Keep Them Coming Back for More PRSA Xtra, Nov. 1997
Get Better Press by Not Announcing at Trade Shows Marcom Choices, Aug. 1997
Getting to Ka-Ching! on Your Website Public Elations, Vol. 3, No. 3, 1997
Measuring PR Results With Clips Public Elations, Vol. 3, No. 1, 1996
Managing a Successful Product Reviews Program Public Elations, Vol. 1, No. 1, Second Quarter, 1995
Don’t Sweat Interviews With the Press Ad & PR Magazine of The Business Journal of Silicon Valley, July 1993
Press Urges Chief to Become Involved in Company’s Relations The Business Journal of Silicon Valley, June 1992
Telecommuting: More South Bay Workers Head Down The Hallway Instead Of The Highway San Jose Business Journal, August 1991
When Does Public Relations Measure Up? Computer Design’s Marketing Partners, June 1991
Taking Care of Public Relations Basics Computer Design’s Marketing Partners, Sept. 1989
The Jerry Jeff Walker Theory