Classes Available
Business Writing: The Write Stuff
This course teaches business professionals how to improve their writing dramatically with concrete tools they can put to use today. Consisting of two half-days with a short homework assignment, we explore the impact of good writing skills on career, how to avoid common mistakes, email etiquette, tone, style, and organization — with a painless brush-up on grammar. Lecture alternates with interactive class activities and group practice to keep participants interested and learning.
Public Relations Writing
Writing for the press is a specialized field. As a former trade press editor, I know what works and what doesn’t. Learn how to write press releases and story pitches that WILL get the attention of the journalists.
Marketing Writing
This course covers the fine art of persuasion as applied to brochures, web writing, advertising direct mail and other types of marketing collateral. We will use actual materials to examine what works and what doesn’t.